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Hospital Advertising: Increase Effectiveness of Ads with SMS Call To Action
Consumers are much more likely to respond to an ad using text messaging than visiting a website. Hospital marketers have learned to add a web-based call to action to their ads. It has become fairly...
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Healthcare Marketing: We’re Going Mobile
With the increased penetration of smart phones, consumers are becoming more and more dependent on their cell phones for just about every form of communication. This presents opportunities for...
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Healthcare Marketing: Mobile is Part of the Consumers’ Driving Experience
Consumers use mobile devices while driving. And even though they are concerned about safety they refuse to give up their devices. They even want more capabilities. Much is being discussed...
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